Why You Should Use HTTPS
A couple of years ago, Google made an official announcement that websites that switched over to HTTPS will get a minor boost in ranking. Google rarely divulges any of its ranking factors for real so it was a real eye-opener when it announced they would gift sites using HTTPS encryption with a hike in search results.
It is straightforward enough, right?Google says switch to HTTPS so let’s switch to it.
For various companies this is definitely the right course of action but it is still crucial to find out the difference between HTTPS and HTTP, and if making the change is without a doubt the right move for your company.
Ultimately, it is vital to answer the following questions: Why does Google go for HTTPS for SEO rankings? What SEO benefits will HTTPS bring?
For a rewarding online experience as the user of a website or as a developer of your own site, it is customary to incorporate a trustworthy third party and excellent encryption. To understand better how to achieve this and the reason Google trusts these website elements and why you should too, it is key to know first what HTTPS is.
The HTTP is an acronym for HyperText Transfer Protocol which is a scheme for relaying and receiving data over the Internet. Its focal point is on how the material is presented to the user without regard on how the data gets transmitted.
Meanwhile, “secure http” or HTTPS was hatched to confirm authorization and secured transactions. HTTPS prevents the unauthorized access of confidential information exchanged across the Internet. HTTPS is identical to HTTP in a lot of ways because it observes the same elemental protocols like forming a connection to a server on a standard port. The main difference is that HTTPS gives an additional layer of security as it uses SSL in the transmission of data. For all intents and purposes, HTTPS is the secured variation of HTTP.
HTTP runs in conjunction with Secure Sockets Layer (SSL), another protocol that relays data securely.
It should not be a cause for wonder that Google prefers sites that are credible and certified.
In addition to putting you in Google’s good graces, moving to HTTPS gives you other SEO benefits for you to consider.
As stated earlier, Google has guaranteed a slight increment in ranking of HTTPS sites. Traffic passing through HTTPS sites will have its referral information preserved. HTTPS provides website security by verifying that a website is the one the server is supposed to connect to, thwarting tampering by third parties, ensuring the security of your visitors, and encrypting all communication to protect sensitive things like credit card numbers.
There is really no cause for concern with the switch from HTTP to HTTPS in terms of SEO.