In the preliminary stages of the internet when Yahoo and Google were the two competing search engine giants speed played a significant role in web traffic. Dial-up internet was very slow, and people didn’t want to wait for a website to load that had a lot of data on it. This is one of the key reasons why Google ended up being the “go-to” site for online searches. People began to grow accustom to fast websites and even till this very day with the advancement in high internet speeds still demand fast websites.
It’s critical to have a website that loads quickly to ensure you keep visitors engaged. 445 Media understands the importance of websites with fast load speeds and what it can mean to your websites future. One way to improve your websites load speed is by looking at your plugins. Plugins have a major advantage and serve an important purpose to your website. Make sure the plugins you have serve a purpose on your website. If they are not a vital part of your website, it’s best to remove them. Outdated plugins will slow down the load speed of your website and leave you vulnerable to hackers.
Optimizing your websites images can also increase your websites speed. Focus on these three factors when optimizing your websites images. Image format, image size, and src attribute. When formatting an image, it’s best to stick with JPEG or PNG format. Having formats like GIF’s, BMP’s and TIFF’s tending to make load times longer for your websites visitors. Smaller image sizes are preferred to keep load times down to a minimum. Make sure your using the correct code for each image, this will help save time and make things run smoother.
The final steps you can take to ensure better website speed can be done by simplifying the design. Utilizing CSS in place of images and organizing style sheets into one central style sheet will greatly impact the speed of your website. Have your design and visual elements load first by using a small amount of scripts placed at the end of the code. Google changes the “rules of the internet” quite often. If your website is slow and not mobile friendly it may be lost in purgatory. Reach out to one of the professionals at 445 Media and speed up your website today.