Custom signs for storefronts are vital in today’s tough economy. The more unique and personal your sign is to your company, the more likely you are to draw foot traffic into your business. Many in the retail and hospitality industries believe that you only have three seconds or less to attract a customer’s attention. For many that own brick-and-mortar businesses, custom signs are definitely a great way to get someone to turn his or her head.
What A Quality Sign Will Accomplish
Your custom signs should suit your unique characteristics while showcasing your business. In essence, they are part of your marketing plan, and the style, colors, font, and type should be a large part of your branding and promotional strategy. If this advertising is done well, it can lead to a word-of-mouth campaign that is sure to attract more visitors to your business.
Many times something that stands out from the crowd can ignite enough curiosity that you will see an increase in foot traffic. Remember, foot traffic can easily be converted into sales once customer interest is piqued, so try to be original and unique with your designs.
Colors and Fonts
The colors and fonts you use on your custom signs are a reflection of your overall brand and should not be taken in stride. In essence, even if you do not already have one, you are creating a de-facto logo for your company. You need to think about what type of reputation you want your business to have, and the image that you wish to project to potential customers.
Don’t fret if you are not much of a graphic designer. Many companies that design custom signs have online templates that you can work with. Remember, the most visible colors from far away are black and red on a white background. Depending on your business’s location, this is something that you may want to consider. Also, make sure that your font is large enough to be seen over long distances. All the bold colors in the world will not be noticeable when used to accentuate teeny-tiny print.
The best thing about good signage is that you only pay for it once, but it works for you 24 hours a day and seven days per week. This is why that to be truly effective, and you must place it where it can be seen by the largest number of eyeballs whether they are driving a car or walking by on foot. Always remember to consider external factors such as parked cars and glare when placing your sign. It would be a shame to spend all that money only for the result to never really be clearly seen. Always consider the eye-level of the average person and what would attract them to your little corner of the street.
Remember, signs give you the option to stand out from the crowd and give the competition a run for their money. Always use this first opportunity to communicate with potential customers to your full advantage.