Benefits of Using Video Production in Advertising
Do you know that video production comprises 37% of the internet? Since film production was invented, this has been used optimally as a way of meeting and touching the audience as a means of advertising and television commercial is the most popular. Film production has also improved along with time and now we are enjoying digital productions.
Because of the sudden increase in the sales of Digital Video Recorders, television commercials are getting outmoded. DVR’s has given the audience the power to fast-forward through ads. This caused television advertising budgets to be quite unnecessary. For many companies, the next big thing is online advertising so they are now focusing on the Internet.
The Benefits of Using Video
Advertisers prefer video production because it sells. There are none other important reasons except for this. A study by a business school indicates that when shown a video, there is a 72% chance of customers buying a product or service and they decide more quickly, too. Because of the video presented, many customers feel that they understand the product or service better.
1. Video Sharing
There is a bigger percentage of people who share video productions to family and friends than those who watch it. Video promotion elicits six times higher reaction reviews from consumers rather than the conventional print advertisement. Because the videos in business card DVD’S are regarded as more valuable and so are not discarded like ordinary mails. Curiosity can make people watch a whole marketing video, even if they have no intention to purchase.
2. Cost-friendly and consistent messages
Getting into the market using video helps by reaching places many sellers cannot reach. Video aids in delivering messages to small market places that are in far areas, or to those who cannot afford to pay for live training. It also assists by showing the same message each and every time for the viewers. Aside from being reliable, it can allow any number of audience. Small and big corporations can benefit from it alike, and it is affordable. Video presentation can give more information than a huge stack of print-outs.
3.Highly Efficient Sales Device
Video allows the product or service be animated, and it is unachievable on brochures. It is also helpful to show customers using the product to portray the advantages of the product like Video Testimonials Grand Rapids Michigan. Investors are easily convinced when shown videos. Creating the video to accept edits in the form of add-ons, you can redo the video without paying a lot.
4.It elicits emotions
Video is an effective tool because it can make the viewer feel. Something becomes more convincing when you see and hear about it at the same time. An advantage of film is it can portray before and after shots, proving proofs of an improvement.
The internet is filled with many videos. This is proven to be the best way to reach the audience. iCustomers learn more about the product through Video Michigan. This is an important advertisement tool. A lot of businesses are now using videos and online advertising.