It would not be wrong to say that Google Analytics is extremely helpful for website owners as it provides information and insights about what’s happening on your website and what type of traffic it receives. Google Analytics also helps evaluate the number of hits, bounce rate, whether traffic is organic or inorganic, as well as which are the most famous and widely viewed pages of your site. It is very unfortunate that referral spam has hit Google Analytics in recent months, which means your reports will be inaccurate and less helpful. Most recently, a large number of spamming URLs have been found that attract people’s attention to driving traffic.
Here, Jack Miller, the Semalt Senior Customer Success Manager, has given brief details about how to get rid of Google Analytics referral spam.
Are your reports affected?
Many people are confused about how to get understand that reports are affected. The first thing you need to notice is that how many views you are getting per day. If you see a significant number of views than the expected, then it could be a sign that spam or hackers have hit your site. You should log into Google Analytics to check the details of your website.
How to prevent referral spam?
It is true that Google Analytics tries its best to come up the expectations of website owners and webmasters. Still, there are chances that it will be hit by referral spam. To prevent that, you should install relevant plugins and software, which let you get rid of fake traffic. If the hackers are trying to crack your usernames and passwords, it is time to change your login details before it’s too late and you lose most of your information. Most often, the hackers use special tracking IDs and codes to steal your personal information. To prevent their attacks, you should create filters in a large number and install relevant software so that your tracking ID doesn’t get stolen. It is not possible for anyone to remove Google Analytics spam by the whole, but you can create segments to hide your details and create some filters to stay safe on the internet.
Removing referral spam from your historical data
It’s the time to remove referral spam from your historical data. For this purpose, you should create different segments for different pages. And of course, you should not forget to back up your files once a week. It is mandatory to change your password twice a week and remember to use strong passwords so that the hackers cannot guess them. First, you have to filter the hostname matches and create unique domains. The next step is to add filters to as many pages as possible.
Exclude known bots
It is important to exclude known bots as they can infect your site within minutes. Some of the bots that Google Analytics knows about can be filtered and removed easily. For this, you should go to the admin section and change the settings. If you follow all of these steps, you can keep your website protected from Google Analytics referral spam to a great extent.