Speeding Up Your Website Before It’s Too Late

In the preliminary stages of the internet when Yahoo and Google were the two competing search engine giants speed played a significant role in web traffic. Dial-up internet was very slow, and people didn’t want to wait for a website to load that had a lot of data on it. This is one of the key reasons why Google ended up being the “go-to” site for online searches. People began to grow accustom to fast websites and even till this very day with the advancement in high internet speeds still demand fast websites.

It’s critical to have a website that loads quickly to ensure you keep visitors engaged. 445 Media understands the importance of websites with fast load speeds and what it can mean to your websites future. One way to improve your websites load speed is by looking at your plugins. Plugins have a major advantage and serve an important purpose to your website. Make sure the plugins you have serve a purpose on your website. If they are not a vital part of your website, it’s best to remove them. Outdated plugins will slow down the load speed of your website and leave you vulnerable to hackers.

Optimizing your websites images can also increase your websites speed. Focus on these three factors when optimizing your websites images. Image format, image size, and src attribute. When formatting an image, it’s best to stick with JPEG or PNG format. Having formats like GIF’s, BMP’s and TIFF’s tending to make load times longer for your websites visitors. Smaller image sizes are preferred to keep load times down to a minimum. Make sure your using the correct code for each image, this will help save time and make things run smoother.

The final steps you can take to ensure better website speed can be done by simplifying the design. Utilizing CSS in place of images and organizing style sheets into one central style sheet will greatly impact the speed of your website. Have your design and visual elements load first by using a small amount of scripts placed at the end of the code. Google changes the “rules of the internet” quite often. If your website is slow and not mobile friendly it may be lost in purgatory. Reach out to one of the professionals at 445 Media and speed up your website today.

Pretty Fed Up With Referral Spam? – Follow The Guides of Semalt

It would not be wrong to say that Google Analytics is extremely helpful for website owners as it provides information and insights about what’s happening on your website and what type of traffic it receives. Google Analytics also helps evaluate the number of hits, bounce rate, whether traffic is organic or inorganic, as well as which are the most famous and widely viewed pages of your site. It is very unfortunate that referral spam has hit Google Analytics in recent months, which means your reports will be inaccurate and less helpful. Most recently, a large number of spamming URLs have been found that attract people’s attention to driving traffic.

Here, Jack Miller, the Semalt Senior Customer Success Manager, has given brief details about how to get rid of Google Analytics referral spam.

Are your reports affected?

Many people are confused about how to get understand that reports are affected. The first thing you need to notice is that how many views you are getting per day. If you see a significant number of views than the expected, then it could be a sign that spam or hackers have hit your site. You should log into Google Analytics to check the details of your website.

How to prevent referral spam?

It is true that Google Analytics tries its best to come up the expectations of website owners and webmasters. Still, there are chances that it will be hit by referral spam. To prevent that, you should install relevant plugins and software, which let you get rid of fake traffic. If the hackers are trying to crack your usernames and passwords, it is time to change your login details before it’s too late and you lose most of your information. Most often, the hackers use special tracking IDs and codes to steal your personal information. To prevent their attacks, you should create filters in a large number and install relevant software so that your tracking ID doesn’t get stolen. It is not possible for anyone to remove Google Analytics spam by the whole, but you can create segments to hide your details and create some filters to stay safe on the internet.

Removing referral spam from your historical data

It’s the time to remove referral spam from your historical data. For this purpose, you should create different segments for different pages. And of course, you should not forget to back up your files once a week. It is mandatory to change your password twice a week and remember to use strong passwords so that the hackers cannot guess them. First, you have to filter the hostname matches and create unique domains. The next step is to add filters to as many pages as possible.

Exclude known bots

It is important to exclude known bots as they can infect your site within minutes. Some of the bots that Google Analytics knows about can be filtered and removed easily. For this, you should go to the admin section and change the settings. If you follow all of these steps, you can keep your website protected from Google Analytics referral spam to a great extent.

Bad Credit Risks? Funding Options to Consider

There are 28.8 million small businesses in the US according to the US Small Business Administration. You, as a business owner, should know that your credit score is going to play an important role in getting approved for business funding. Of course, good credit will make things easier for you, but if you have bad credit, you’ll have a problem finding funding for your business.

However, bad credit doesn’t mean you have zero chances. You can look for funding opportunities that can help you get your score back on track. Below you can find some ideas that will help you overcome the challenges brought about by your low credit score.

  1. Credit Cards and Bank Loans Aren’t the Only Means of Financing

Business loans, credit cards, and lines of credit account for about 3/4 of financing for new firms, according to the SBA. Studies in the field show that credit card and bank financing represent only 25% of the total funding needs of new businesses. Those who have bad credit can try, e.g., a home equity line of credit, but you’ll be required to put your home on the line.

  1. Turn to Alternative Lenders

According to Biz2Credit, in March 2016, big banks approved 23% of funding requests, institutional lenders approved 62.8%, small banks approved 48.7%, alternative lenders approved 60.7%, and credit unions approved 42% of loan applications. Alternative business loan providers like First American Merchant have become so much popular in recent years. FAM is a reputable business funding provider that offers business loans no credit check. First American Merchant boasts an A+ rating with the BBB and offers exceptional financing opportunities to merchants of any type.

  1. Turn to Your Relatives and Friends

Over 50% of all business owners get financing help from friends and relatives. This is the case when your poor credit score won’t hurt you since your friends and relatives trust you or they think your business is going to be a success. As a rule, the friends and family relationship is also flexible in terms of repayment options and interest rates.

  1. Consider Gifts and Grants

Look for government grant programs. Take the time to research and find programs that are available for your type of business. Healthcare and retail businesses, as well as technology companies in low-income areas usually qualify for grant money. You can also take advantage of gifts from relatives, free office space from former employers, and free services from friends or business associates.

If you have bad credit, it’ll be challenging for you to get approved for business funding from a traditional bank or financial institution. You should look for business funding options for your type of business. Consider applying to alternative lenders that are ready provide your bad credit business with the necessary funds.

Getting New Clients Through Social Media Networking

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Using social media marketing is a very beneficial way to spread the word about your business or promotions that you are running through your business. If done correctly, you will see a major boost in your traffic. Read the following article to learn the best methods of using social media marketing for your business.

Create an open forum in which you allow customers to be part of your creative process. You will be surprised at how well your customer base can help you brainstorm an idea, create the “blueprint”, and lay out the best implementation of the idea. When you have this kind of input coming from your customers, it is safe to assume they will buy when launched.

If you are using social media to promote your product and you have written a blog post, have it posted to your Facebook page as well. This way, everyone that is on your friends list has access to your blog post. The same holds true for other social network sites.

If your blog has grown popular, put up some stats showing your visitors how many others follow your content. Demonstrating your growth through showing the number of Facebook “likes” you’ve received, Twitter followers you’ve accumulated or any awards your site or blog has received is a great way to prove your “social worth.”

You will be more successful if you can come up with new and interesting content. People will share something they believe is worth their time or provokes a pleasant reaction. Look at successful campaigns and identify the type of content that people will want to share with their friends on social networks.

Add a link to your Facebook page or a ‘like’ button with a Facebook feed on your blog or website. You can easily find HTML codes for these in the settings of your Facebook profile. This will allow your visitors to ‘like’ your page and subscribe to your posts without having to look you up on Facebook.

Mention how much progress you’re making on your social media marketing in your postings. Write an article and link to it from Twitter, for example. You’ll reach thousands of eyeballs. Be sure to thank your followers for having a vested interest in you and your work. This sort of article must quickly be shared.

Combine your social media marketing campaign with an email campaign. Add in links to your Twitter and Facebook when you send out emails to try and market to people as much as possible. You can also provide a link to your newsletter registration page to make it easier for people to subscribe.

Get some exposure by organizing a competition on Facebook. You could select a winner randomly among your friends, post trivia questions or have a photo contest related to your products. Make sure you advertise your contest on your website and newsletter: the goal is to get more people to find you on Facebook.

LinkedIn allows you to have three links in your profile. Make good use of this by posting a link to your website and to your blog, and perhaps to your Facebook page or anything you believe deserves more attention. Do not hesitate to change these links if you do not think they are getting enough visits.

Use LinkedIn’s blog feed application to automatically post your blog updates to your LinkedIn page. After the article gets posted, it will show up as updated in the LinkedIN profile. This will help you save time and you should get more exposure by reaching out both to a blogging community and to your LinkedIn friends at the same time.

If you’re familiar with all the various kinds of ads on most social media sites, they usually have eye catching images. The fact that you noticed these ads means that your customers are paying attention to them as well! Use interesting and offbeat images to grab users’ attention. Once they look at your ad, then there is a greater chance they will visit your site.

Use Facebook to run a special promotion or a competition. Everyone loves winning something, so your followers are sure to get involved. Whether you offer a free product, a special high-amount coupon or a big or small prize, it will get people more actively involved with your Facebook page. It also builds goodwill with your customer base.

If you offer existing followers discounts and coupons for your products, it will entice new people to become your followers, too. Your readers and customers will feel special, like exclusive club members, when you give them access to deals that other people can’t get, which could reward you with higher sales.

Now that you have some basic information about making social media marketing work for you, put that information to work for you. Keep each tip in mind as you begin to develop your marketing plan to be sure that you are going to see the best results possible from your efforts.

Credit Card Processing for the Precious Metal Startup

In three years, Tarek Saab built a $180 million a year business buying and selling gold and silver. His startup, Texas Precious Metals, offered existing gold and silver investors a sophisticated ecommerce and payments platform and real-time access to other precious metals. It is now one of the fastest growing companies in the industry.

It goes without saying that gold and silver have been recognized as valuable since the beginning of time. Precious metals today still have a place in investor’s portfolios. That being said, it doesn’t come as a surprise that many entrepreneurs are attracted to this industry.

2017 Industry Forecast

  • Gold – Gold prices have continued to improve from the near-term lows in 2015. Experts are predicting prices will stay under $1,600 per ounce through 2017.
  • Silver – Silver prices have been under pressure from demand in the developing world and unfavorable business cycles. Even so, the expectation is that they will continue to trade within their recent $16-$18 per ounce price range.
  • Platinum – More encouraging, platinum appears to be positioned for a favorable year in 2017. Thanks to some central banks and sovereign wealth funds revealing their intentions to up platinum and gold investments (hedging against equity market volatility).
  • Palladium – Not as well-known as other precious metals, it still plays a key role in a variety of industrial parts and equipment and jewelry. Forecasters have shared that palladium prices will be stronger than silver this year.

Risky Industry

While lucrative, the precious metal industry is considered risky by many providers. Entrepreneurs seeking credit card processing capabilities often encounter problems when trying to secure merchant services. The industry instability, war or political crises and inflation concerns are among the many reasons why providers are hesitant to work with these merchants.

Without a merchant account, businesses are unable to accept and process ecommerce transactions. Merchant accounts provide safe and secure credit card processing options. Many of these entrepreneurs spend countless hours compiling financials, filling out the lengthy application and wait week (even months) to hear a response, only to find out they’ve been declined.

An alternative provider like – like high risk specialist eMerchantBroker – offers merchant accounts specifically tailored to the needs of each industry it works with. If your trying to launch a business in this industry, EMB offers secure credit card processing for precious metal merchants. Unlike a traditional provider, high risk providers have experience in dealing with this business type. You can also take advantage of business funding options and chargeback protection programs. Setting up your business venture doesn’t have to be complicated and time consuming; you can have your merchant account setup in as little as 24 hours.

 

4 Ways to Save Product Market

Entrepreneurs and companies will automatically attempt to figure out how to market their products at minimal costs but produce a profound effect on his business.

With marketing costs are low, they will implement the strategy, through many methods and tools depending yangberbeda.
Here are four effective strategies to market your business or product to be known to the public, namely:

1. Create a facebook lottery

By creating a sweepstakes on Facebook can create a viral effect. Many use this way to attract customers. The best part of running a sweepstakes via Facebook will promote your product through word of mouth, and help remind the public about your product.

2. Promote the brand with the hashtag

If you promote your product via Instagram or Twitter, should be included hashtag brands and products sold. For this strategy will help the community, providing great content to be back in the post, and generate a lot of followers.

3. Create a Brand Ambassador

By creating Ambassador Ambassador for the brand product, it also will increase your business. Your efforts will get a lot of customers and the trust of many people. But you also need to selectively hire brand ambassador, because they are the face of the company.

4. Use the site’s

Many cheap and even free tools out there that can effectively be used to market the product or business. As mail chimp for email marketing, sumoMe account to collect email addresses, and others.

Figuring Out Services

What You Should Learn About Content Marketing

The public and media content which is shared to the people through websites and network tools is the main goal of content marketing. The consequence of promoting the content marketing is the higher chance of traffic to a website whereby you could eventually benefit from for sure. You may access important information through the popular forms of text, stories, case studies, videos, and other documents.

It all started in 1996 when everyone was surprised as the new term content marketing had earned so much popularity. It is a historical moment when John Foppedahl speaks about the term in a conference held at the American Society for Newspapers Editors. The journey goes on with so many followers expressing their opinions that content marketing is indeed a smart way of accessing information necessary for your own undertaking. Let the content marketing be specialized and improved as the modern technology enters the door for success.

Content marketing goes along with the trend as it is used as a marketing strategy to attain ownership than a lease.

There are some challenges that will let you will down whenever you are planning to strike your strategy. When there are problems, there are also remedies to combat such so the firm or an organization must be very vigilant when it comes to their strategic preparation. Some of the problems that will block your way to your fate are the insufficient sources, tough competition, trend settings, and paid promotions.

Making a content will always be an easy task than spending your time creating a high quality standard of content. One must have a credibility when writing a high quality content or information so you must have been a professional or degree holder to create one. Small businesses treat content writing as a simple job so other marketing efforts can be totally be checked without pressure.

Making sure that you are addressing some factors or considerations are prerequisite towards the creation of a great piece or content. It is always hard to proceed with your goals in content marketing when time always blocks your way first. Second factor is the budget where most businesses always suffer so they usually end up with a less-quality content as they cannot hire professionals.

Letting your business be acknowledge outside the country, blogging it would possibly earn attraction from the public.

The challenges will always subside and will mark as a task for the companies to cope and endure as well. The extremity of the problems may truly be felt when the writer needs time and resources to create the necessary content or information.

The competition is necessary to make sure that the content be ready and prepared to be scrutinized by the high-end readers. Writing an imaginative content with consistency will be a mark of the birth of a progressive marketing strategy.

The 10 Most Unanswered Questions about Companies

Things to Consider When Hiring a Marketing Agency

There are numerous content marketing agencies today. Accordingly, choosing the right agency can be quite daunting for most people. When hiring a marketing agency, a person should follow some guidelines. The fist port of call for the client is assessing the strategic capabilities of the content marketing company. The prospective marketing agency should always adopt a consistent approach. It is also important to ensure that the agency uses a strong methodology. One of the most important steps for marketing agency is to have a clear methodology. The client has to ensure that the agency has a good track record of helping clients.

The case studies of the agency should be analyzed by the client. The case studies of the agency will make it possible for the client to know what to expect. The customer should also consider the approach of the content marketing agency. By hiring such an agency, the business owner should be able to reach more clients. The mission of the content marketing agency should also be considered by the client. Helping the clients meet business goals should be the core mandate of the content marketing company. Before hiring the agency, it is crucial to ensure that they have the right tools to conduct their duties.

When the agency has the right resources, it will be much easier for them to succeed. Unless the actions of the marketing agency are backed by data, it should not be hired. The client has to clearly understand how a particular agency measures their success. The company selected should enable the client to realize a higher return on investment. The client should not always expect immediate results after hiring a content marketing agency. For the promised results to be realized, some time might be required. When assessing the performance of the agency, various metrics can be used.

The client has to consider the number of leads that the marketing agency achieves. Helping the business to attain higher traffic is the ultimate duty of the marketing agency. Enhancing the social engagement of the business is essential for the agency. By becoming better at engaging with customers, it will be much easier to improve performance of the business. The people working for the content marketing agency should be skilled. Experience is very important for the employees of the content marketing agency.

The employees working for the agency should have the right training. For the agency to perform their functions; a programmer is essential. For the business to succeed, a website will be needed. It is not advisable to hire a marketing agency that does not have a graphic designer. A copywriter is also is also essential for the content marketing agency.

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Case Study: My Experience With Services

Things to Consider When Choosing Your Digital Marketing Consultant

Looking for a digital marketing consultant is a task that many businesses have not found so easy to do. Although there are so many companies that offer the service, a clear distinction between a good and a bad one must be set, so your business can make an intelligent choice among options. Below, you will find some guiding ideas that are put together, so you will come to understand how to find and choose the best and the right digital marketing consultant for your business.

1. Practical Field Experience

Experience is something that can tell you if your consultant has the capacity of helping you, so it must be one of the very few things that you need to look for in one. It is senseless to hire a very expert and intelligent consultant who does not have massive familiarity with the kind of business that you are running. Someone who is unfamiliar with the business that you do can find it difficult to understand your needs and figure out the right marketing strategies to apply. The work of a marketing consultant is of a critical nature and any marketing strategy must be very well pondered on and picked to the intent of providing actual results to the business.

2. Good Digital Potential

In the competitive industry, it is wise to choose a consultant who comes with rapid digital expertise. Be sure that the person you hire as at least knowledge in marketing campaigns like social media, search engine optimization and PPC. These strategies are not, however, a must for your business. Nevertheless, a consultant who possesses good knowledge with the strategies displays a much reliable and potent character which is needful in coming up with the change and growth that you are expecting for your own firm.

3. Check the Website Copy

The heart of every website, regardless of the kind, is the content. No type of animation and flashy images can compare with the role that copy and content can play in your website as far as selling and attracting customers are concerned. It is therefore necessary that you go for the marketing consultant that comes with an impressive copywriting skills, especially one that can come up with sales pages that are attractive and compelling before prospective customers. Check the consultant’s website to check and confirm his content writing skills. Check if his website’s content is aligned to the problems and issues faced by customers. Check if it speaks clearly about the benefits that customers can get from the use of their services. Lastly, do check if the content is persuasive enough to make you decide to use their services.

The 4 Most Unanswered Questions about Resources

Ways to Make Money on the Internet

Everyone can access the internet and this is also used in daily jobs, school and others. The world wide web can be a great option for making money when one knows how. Depending on your interests, there are so many ways that you will be able to make money online and here are seven easy ways that you can do so for you to have an online business or have other ways to make money online.

You can surely make money if you are going to make your own products. Laptops, tablets and desktops are very user-friendly and its is quite an easy way for any person to write their own eBook and this would sell such online at eBay or Amazon or through your own website. The prices don’t have to be extortionate and they are just enough to generate an income for you while the actual product creation costs nothing but just your time.

Also an easy way that you can make money is by affiliate marketing. This is one process where you can come up with a website or advertisement online to promote the products of other people, attract the visitors and also make them click on the advertisement or the website. When someone buys a product after the referral, then this is linked to your account and the owner would have to pay a commission to you for the sale you have made.

You can also go for eBay trading if you wan to make money. Through identifying a popular and selling product, finding a supplier or wholesaler of such product at a discounted cost for bulk buying, then advertising the product on eBay, you may start your own eBay shop and sell at a good mark-up price and make a good profit too.

You will also find it a great option to sell handmade products. If you like jewelry-making, pottery and other things, then you can come up with a website and take some photos of such products and have them uploaded onto the website and then add a PayPal button and have them sold online.

Also an excellent thing that you can do is to write blog posts and reviews. The articles writers and bloggers could pay you to add reviews, comments and when you respond to different posts in order to promote their sites. At the same time, there are many websites that provide money to review, type, edit or carry out data entry online. You can find so many places where the editors as well as the writers can be connected for proofreading and other tasks that are advertised.

When you love writing, then you can also go for article writing jobs. There are lots of sites where you will be able to write articles on the subject that you like to write about. Through this, you can be paid per article or on an hourly basis.