Dangers Of Running A Digital Marketing Campaign Without A Strategy

It’s estimated that over 70% of businesses run digital marketing campaigns without a strategy. This is not only a waste of time, but also a waste of money.

Dangers Of Running a Marketing Campaign Without A Strategy

You don’t have a direction: when you don’t have a strategy you don’t have a goal that you want to achieve in your journey. Due to lack of goals, you don’t put in the required effort and resources. This results to you achieving nothing.

You don’t know your market share: since you need to do market research in order to come up with a marketing strategy, lacking a strategy means that you don’t do your research thus you don’t know your market share. This is dangerous as you don’t understand your customers, competitors or propositions. This puts you at a great disadvantage against your competitors.

You don’t have a powerful online value proposition: value proposition is what you have to offer your customers. When you don’t have a marketing strategy you don’t know what you can offer your customers thus you have nothing to sell to your customers.

How To Create A Digital Marketing

You should start by determining your target customers. This calls for you to do market research in order to understand your potential customers. To achieve fast results you should narrow down your research by focusing on one individual. You should study this individual and understand his/her tastes, likes and behavior. This will help you to understand your customers better thus be able to create a powerful strategy.

In addition to researching your customers, you also need to research your competitors. Here you need to find the strategies that your competitors are using.

After doing your research you should decide on the best marketing channel to use. There are many forms that you can use. For example, you can use: blogs, social media, websites, video advertising, banner advertising and viral marketing. Before you settle on a given channel, you should do your research and find the channel that will be of value to you.

Finally, you should come up with criteria on how to evaluate your digital marketing strategy. As rule of thumb you should use criteria that is tangible and measurable. To know how you are progressing, you should regularly evaluate your strategy and ensure that it’s working perfectly.


This is what you need to know about digital marketing strategies. For ideal results, you should work with a professional digital marketing agency.

7 Benefits Of Digital Marketing

Digital MarketingThere are many benefits that come with digital marketing. Some of these benefits include:

Connects You To Internet Consumers

It’s estimated that at least 80% of people search for information online. This means that if your website is well optimized you have high chances of attracting a good number of these people. When you are able to get the online customers, you increase your customers which increases your profits.

It Generates Higher Conversion Rates

Researchers have shown that online buyers buy faster than offline buyers. The reason for this is because online buyers are already aware of what they want; therefore, when you provide what the buyers are interested in, you are able to easily sell your products.

Saves You Money

It’s very cheap to promote your products online. This is because the costs of running an online marketing campaign are much lower than those of running an offline campaign. For example, the cost of running a website is much lower than that of renting a physical office.

Enhanced Relationships

Since your customers are able to easily get in touch with you, you have a better relationship with them. For example, if a customer is dissatisfied with your service, he/she only needs to get in touch with you via the contact foam.

Easy To Monitor

In addition to enhancing your relationship with your customers, digital marketing is also easy to monitor. Here you can easily monitor the amount of money that you make from your marketing channels. You are also able to monitor and account for the number of customers that you have. This is very easy if you have an email list.

Get You Ahead Of Your Competitors

It’s a known fact that many small businesses aren’t taking advantage of digital marketing. This means that if you take advantage of digital marketing you automatically get ahead of your competitors. For example, you are able to get more customers than your competitors.

Go Beyond Your Boundaries

Since you will be working on the internet, you are able to reach millions of people who aren’t within your locality. For example, if you provide eCommerce services, you are able to sell your products to not only the people in your country, but to also those out of your continent.


These are some of the benefits that come with digital marketing. For ideal results always be honest with your customers. It’s also wise to brand yourself online.