Flash mobs are no longer viable, you want something new and happening that will resonate with your users. Event marketing in the modern world is all about the best stunts as standout events are the in things today. Various names for it are participatory advertising, live marketing and numerous other monikers. The aim is to blow everything up to protect, built-in technological overlay of real-world places. It is an art to convince the passersby and make them dance to the marketing tune as a means of engagement. What is the secret to arranging memorable events? It is important to ensure consumer engagement during not only the event but also long-time afterwards.
Creating events within another
It is important to talk with the consumer on a one-to-one basis even when you are communicating with them within a large gathering. In order to achieve this, ingenious marketers create separate events within the big picture. They aim to engage the consumer directly and interact qualitatively. One option is to arrange games and question-and-answer sessions like truth-or-dare questions complete with freebies to keep participants interested. You do not know what the masses are capable of doing once they shed their inhibitions. Dancing in the streets and spilling out personal secrets ultimately prove to be a fun experience for the participants.
Such events also become huge hits on the Internet through social sharing or coverage by the event marketing companies. The best results are possible with mass media as the participants tell their family and friends to watch videos, or go somewhere particular. This helps to create entire social media events that can bring limelight to any business. The main reason behind the success of such events is creation of new experiences for common people. They enjoy everything to the brim and can’t wait to share this with others, just because it’s so cool.
Event real time tracking and GPS
You cannot succeed in the field of marketing today without the proper use of technology. GPS and location can prove to be the tools in the hands of the marketers as it ensures participation of targeted cross sections complete with real-time coverage. Even if you are not present in a particular place, you can participate in the event and enjoy the experience. As people share what they see, it helps in building up of community and press around the event, making even small occurrences huge with big and positive implications.
Adding new dimensions
Most of the potentially transformative technologies are intangible and their use is growing constantly. For example, use of projections, augmented reality, and 3-D technology have become quite common at various events and offer natural experiences. When it comes to project demonstrations use of augmented reality can make a big impact on your audience. It no longer appears awkward a.k.a. special effects in Hollywood movies. Even QR codes are becoming acceptable and more natural making them ideal for interactions.