4 Ways to Save Product Market

Entrepreneurs and companies will automatically attempt to figure out how to market their products at minimal costs but produce a profound effect on his business.

With marketing costs are low, they will implement the strategy, through many methods and tools depending yangberbeda.
Here are four effective strategies to market your business or product to be known to the public, namely:

1. Create a facebook lottery

By creating a sweepstakes on Facebook can create a viral effect. Many use this way to attract customers. The best part of running a sweepstakes via Facebook will promote your product through word of mouth, and help remind the public about your product.

2. Promote the brand with the hashtag

If you promote your product via Instagram or Twitter, should be included hashtag brands and products sold. For this strategy will help the community, providing great content to be back in the post, and generate a lot of followers.

3. Create a Brand Ambassador

By creating Ambassador Ambassador for the brand product, it also will increase your business. Your efforts will get a lot of customers and the trust of many people. But you also need to selectively hire brand ambassador, because they are the face of the company.

4. Use the site’s

Many cheap and even free tools out there that can effectively be used to market the product or business. As mail chimp for email marketing, sumoMe account to collect email addresses, and others.

Our First Home As Husband and Wife

My husband and I started looking for our first apartment together about two months before we were married. I was living at home with my parents, and he had his own apartment already. It was too small for the both of us though, so I started looking at bigger Florissant MO apartments just in case it took me a while to find the one that we wanted to live in.

I was so happy when I looked at Crossing at Northpointe, which is a complex that is about midway between both of our jobs. That is really not bad, considering that we only work about six miles from one another! Anyway, the apartment has everything either one of us could want for our first apartment together.

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A Radio Ad Helped Me Find Some Quick Entertainment

Good friends told me that they were going to surprise me with a visit to my town. I was excited about getting to see them, but also feeling very pressured that I needed to come up with ways to keep them entertained. I work about 50 hours per week at work and have a child, so I don’t have a lot of free time. One night, on the way home an ad for http://platinumpartybus.ca came on the radio. I listened intently while the ad continued on to tell me about all the things that ou can do with a party bus. As soon as it ended, I picked up my cell phone and called them. I figured that they could me with keeping my friends happy and entertained.

I was really happy to hear that they offer winery tours.

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7 Benefits Of Digital Marketing

Digital MarketingThere are many benefits that come with digital marketing. Some of these benefits include:

Connects You To Internet Consumers

It’s estimated that at least 80% of people search for information online. This means that if your website is well optimized you have high chances of attracting a good number of these people. When you are able to get the online customers, you increase your customers which increases your profits.

It Generates Higher Conversion Rates

Researchers have shown that online buyers buy faster than offline buyers. The reason for this is because online buyers are already aware of what they want; therefore, when you provide what the buyers are interested in, you are able to easily sell your products.

Saves You Money

It’s very cheap to promote your products online. This is because the costs of running an online marketing campaign are much lower than those of running an offline campaign. For example, the cost of running a website is much lower than that of renting a physical office.

Enhanced Relationships

Since your customers are able to easily get in touch with you, you have a better relationship with them. For example, if a customer is dissatisfied with your service, he/she only needs to get in touch with you via the contact foam.

Easy To Monitor

In addition to enhancing your relationship with your customers, digital marketing is also easy to monitor. Here you can easily monitor the amount of money that you make from your marketing channels. You are also able to monitor and account for the number of customers that you have. This is very easy if you have an email list.

Get You Ahead Of Your Competitors

It’s a known fact that many small businesses aren’t taking advantage of digital marketing. This means that if you take advantage of digital marketing you automatically get ahead of your competitors. For example, you are able to get more customers than your competitors.

Go Beyond Your Boundaries

Since you will be working on the internet, you are able to reach millions of people who aren’t within your locality. For example, if you provide eCommerce services, you are able to sell your products to not only the people in your country, but to also those out of your continent.

Conclusion

These are some of the benefits that come with digital marketing. For ideal results always be honest with your customers. It’s also wise to brand yourself online.

What Every Coach/Practitioner Should Know About Marketing

MarketingMarketing is a word, a label for something, that’s all.

So why does it drum up so much anxiety or disdain in people?

Well, that’s an interesting question.

A friend shared this on Facebook a couple of days ago and I shared it because it really impacted me and illustrated my point so clearly.

“The same boiling water that softens potatoes also hardens eggs. Everything depends on what you are made of, not your circumstances”

To me, this means that what is happening around us, including the term “marketing”, has absolutely nothing to do with the way we feel. This thing we call “marketing” cannot illicit feelings from us any more than a table or a chair can. And yet it appears to evoke fear, angst, hate, frustration, irritation and lots more negative adjectives for so many.

If I had a penny for every person who has told me they don’t like marketing and/or sales, I’d be a very rich girl!

It’s not the marketing that causes us to feel uncomfortable, it’s the way we think about marketing. Most heart centred practitioners who struggle with marketing think it has to be done in a way that goes against the grain hence the uncomfortable feelings.

When I introduce the idea of service and bridge building, they start to soften a little, see things differently. Something begins to shift and they see how they can do this thing called “marketing” in a way that is authentic and in alignment with their core values.

I talk about it in terms of bridge building.

The way I see it is that it’s our responsibility as the service provider to let our ideal clients know we exist. We know something or have something that can really help them, but they don’t know about us yet. To use a metaphor… Building a bridge from our side of the river to their side of the river means we can now connect. Whether that means they walk over to us, or us to them, or we meet halfway, doesn’t really matter. All that matters is we have given them the opportunity for us to connect and help them in whatever way works.

It’s the same with sales. The old adage of “sales is not something you do TO someone but FOR someone” really speaks to us being of service just as bridge building is of service. If we can see that we are being of service by sharing what is possible for our clients versus trying to convince them of something or hound them in some way, it creates a whole different feeling.

You see we are so driven by our feelings and that’s why it’s so important to understand where they are coming from. Once we wake up to the fact that it’s not the marketing or the sales that are evoking the uncomfortable feelings we are on the path to a new feeling.

Our feelings are beautiful gifts letting us know whether we are seeing life as it truly is – how it works from the insideout. Any sign of discomfort reminds us that we are looking in the wrong direction and to look within.

Thought creates feeling.

If we are looking to our circumstances to change our feelings we are looking in the wrong direction – the outside. So when it comes to marketing and we feel uncomfortable, don’t blame the marketing! Here comes another metaphor… It’s like saying it’s your neighbour’s fault that you burnt your dinner when he was sitting watching tv on his sofa! You smelt the burning and went round and knocked on his door to tell him your dinner is burning! That sounds like a crazy thing to be doing, but it’s no different from blaming the term “marketing” for your uncomfortable feelings. “Marketing” was just sitting there perfectly innocently, minding his own business, watching the TV!

You can see the absurdity of that I hope. And yet we don’t see the absurdity of blaming our feelings on the outside world so much of the time. I know there are times when we can clearly see we are causing our own discomfort, but most of the time we don’t and that’s what causes us to suffer so much and start trying to change the outside world.

And so, I am rooting for this thing we call “marketing” here in this article! Please give “marketing” a break. He didn’t do anything wrong! He’s just being “marketing” and you can think about him as you please, but please don’t blame him for your feelings of discomfort, that’s thought being thought!

How Product Managers Can Manage A Shift

Manage ShiftMany product managers are placed in charge of multiple products. Often, among these products certain products will start to perform better than others. When this happens, it’s very natural for our focus to become fixated on the products and the product development definitions that are doing well and we start to ignore the other products in our portfolio. However, things can change and when that happens, we need to shift our attention. This is exactly what’s happening at the mobile phone firm Blackberry right now.< Happens At Blackberry

Once upon a time, Blackberry made the world’s most popular smartphones. However, as it always does, time marched on. Apple, Samsung, and others have moved past Blackberry and now Blackberry only owns a fraction of the smartphone market. Many managers would have packed it in, gone home, and started to update their product manager resume. However, that’s not what has happened at Blackberry.

The Blackberry managers took a look at their markets and made a major shift decision. They decided that the firm would no longer compete in the highly competitive consumer market. This was a significant change for the company. The consumer market had come to represent a very large part of the company’s revenue along with being the focus of its marketing efforts.

Instead, the Blackberry managers have decided to start to focus on providing secure smartphone technology to the enterprise market. They have not given up on making mobile phones, instead they’ll make a few specialty models. One big change is that they’ve outsourced the production of their phones that will target business customers.

Blackberry’s New Plan

As product managers we always hate to give up working on products that we know and love. What will the Blackberry product managers do now? The company now plans to spend their product management efforts on focusing on the more profitable business of mobile security along with new types of software based services.

The Blackberry product managers have taken a look at what their product is going to be able to produce in terms of new software products and the timeframes that they’ll be able to do it in. What they’ve discovered is that they don’t think that they’ll be able to move fast enough to deliver the products that their customers are going to want. In order to fill in this gap, Blackberry has been buying smaller firms. They’ve bought a company that has a product that can guard against eavesdropping on mobile phones and another who can help companies control employee device costs.

Will this new strategy work out for the Blackberry product managers? A great deal of this comes down to determining if the company can successfully make the shift from being a consumer focused firm to now becoming a business focused firm. Yes, it is possible but it is going to take some very good communication from the product managers to the rest of the company so that everyone knows where they are going and what they want to accomplish.

What All Of This Means For You

Product managers just like everyone else can become comfortable with the status quo. We don’t like change any more than anyone else does. However, when a significant market change happens, our product manager job description tells us that we need to react and shift our product management activities.

Over at Blackberry the mobile phone maker is in the middle of a major shift right now. They used to make mobile phones that they sold to the consumer market. However, the arrival of Apple and Samsung has taken this market away from Blackberry. They are now shifting their focus away from the consumer market to the enterprise market. They’ll focus on mobile security and other software products.

Product managers who want to survive a significant change in their market need to understand how to successfully make a shift. This has a lot with being willing to give up what has worked in the past and move on and focus on what you’ll need in order to be successful in the future. Nobody ever said that this was going to be easy, but it’s exactly what good product managers can do well.

Effective Marketing Tips for Image Consultants

Do you struggle with getting more clients in your image consulting business?

Have you tried to advertise with no results?

You might be really good in your dressing and grooming skills. However, when running an image consultation business or any business for that matter, your priority is to find clients.

1. Country Clubs

You could approach country clubs and speak to them about running a short talk or workshop for their members. Most of these clubs are already organsing workshops on lifestyle topics such as gardening, cooking, art classes and more. They might be looking at expanding their list of offerings. Hence you could approach these clubs to explore working with them.

2. Events and Exhibitions

Events and exhibitions are also great platforms for you to reach out to a large audience at any one time. Look out for relevant events and exhibitions that offer speaking spots. While you might be expected to speak for free, these platforms give you the exposure you need.

3. Preview Sessions

You can organise your own preview sessions to market your services too. Give a one-hour talk and excite your audience about how you can help them transform. You could also think about running a promotion and offer a special package for your audience to encourage sign-ups at the end of the preview session. Even if they do not sign up on the spot, preview sessions are great opportunities to build up your list potential clients whom you can continue to market to.

4. Spa and Beauty Services

You do not always have to do the marketing on your own. One great way is to partner up with businesses that share the same target audience as you. Think of the type of clients you are targeting and what businesses might have clients of similar profiles. Businesses that would make good partnerships for your image consulting services are those in the spa and beauty industry. These include hair salon, slimming centres, spa boutiques and more.

5. Clothes and Accessories Stores

Since your business also about dressing, tailors, clothing stores and even accessories boutiques would be terrific partners too. As it helps to promote their merchandise, they would be happy to partner and work with you too.

Each of the above-mentioned platforms offers you a targeted audience to help raise your profile as you reach out to potential clients. So, get in touch with them to explore working opportunities.

What's A Product Manager To Do When Your Product Costs Too Much?

Product manager, just imagine that you find yourself in the following position: your company creates a great product development definition that it uses to make a new product that a large group of people want, in fact they might even need. Then you have the issue of what price you should sell your product at. Generally speaking, you’d want to set your price as high as possible, right? Is there any way that this could cause a problem? Is this going to be the kind of thing that you can put on your product manager resume?

Say Hello To Sovaldi

Let’s be frank here, hepatitis C is a very bad disease to get. The U.S. CDC describes hepatitis C as a contagious liver disease that ranges in severity from a mild illness lasting a few weeks to a serious, lifelong illness that attacks the liver. It results from infection with the Hepatitis C virus (HCV), which is spread primarily through contact with the blood of an infected person. HCV is spread primarily by blood-to-blood contact associated with intravenous drug use, poorly sterilized medical equipment, and transfusions. An estimated 150-200 million people worldwide are infected with hepatitis C.

The pharmaceutical company Gilead Sciences, Inc. has just introduced a new drug called Sovaldi . This new drug has been shown to cure a hepatitis C infection in just a few weeks. Clearly this is a breakthrough in treating this disease. There have been other treatments, but these treatments generally just dealt with patients symptoms. There were a few that went after the disease itself, but often they didn’t work and they had some nasty side effects.

Sovaldi sounds like a miracle cure, right? What’s holding the product managers back from making it available to all of the people who need it? In one word: the price. Sovaldi costs US$1,000 per pill. A typical person’s treatment is going to end up costing them roughly US$84,000. Clearly this solution comes with quite a price tag!

How Product Managers Should Handle Pricing

The Gilead Sciences product managers are facing a real challenge. Advocacy groups and members of Congress are starting to investigate how the price for this drug was reached. There are other expensive medicines out there, but Sovaldi seems to have crossed some sort of magic barrier that has attracted a great deal of attention.

In defense of the product managers involved, it turns out that without the new treatment the cost of treating a hepatitis C patient can be quite expensive over time especially if their liver start to fail. Just as an example, the lifetime cost of treating an HIV patient is estimated to be US$380,000. 60% of the people who contact hepatitis C will end up with chronic liver disease.

So what should the product managers do? It turns out that Sovaldi is actually a good deal – the upfront cost of the medication is less than the long-term cost of treating the symptoms of the disease. Additionally, if you can cure someone of hepatitis C then they can’t pass it on to anyone else. These are both great stories that the product managers need to clearly communicate. What they need to do is to reframe the discussion so that people are not focusing on the per pill cost, but rather on the savings that they realize by using this new drug.

What All Of This Means For You

Every product manager’s dream is for part of their product manager job description to require them to be responsible for a product that has a built-in market: people who both want and need it. In these cases, it’s not if we’ll be able to sell our product, but rather for how much. Very quickly the question of what price we should set for our product comes up.

An example of this situation has arisen in regards to the medication that can cure hepatitis C – Sovaldi . This treatment is currently priced at US$1,000 per pill with a total treatment cost of roughly US$84,000. A great number of people are starting to ask if this price has been set too high.

As product managers, it is our responsibility to control the story around our product. Yes, a high price can easily cause both our potential customers and others to start to question our ethics, etc. However, if we control the story and make sure that everyone fully understands the value of obtaining and using our product, then we can allow both our product and it’s price to be accepted. Keep your eyes open and stay on top of your product’s story!

What's New In Marketing Events – Understand These Rules

Flash mobs are no longer viable, you want something new and happening that will resonate with your users. Event marketing in the modern world is all about the best stunts as standout events are the in things today. Various names for it are participatory advertising, live marketing and numerous other monikers. The aim is to blow everything up to protect, built-in technological overlay of real-world places. It is an art to convince the passersby and make them dance to the marketing tune as a means of engagement. What is the secret to arranging memorable events? It is important to ensure consumer engagement during not only the event but also long-time afterwards.

Creating events within another

It is important to talk with the consumer on a one-to-one basis even when you are communicating with them within a large gathering. In order to achieve this, ingenious marketers create separate events within the big picture. They aim to engage the consumer directly and interact qualitatively. One option is to arrange games and question-and-answer sessions like truth-or-dare questions complete with freebies to keep participants interested. You do not know what the masses are capable of doing once they shed their inhibitions. Dancing in the streets and spilling out personal secrets ultimately prove to be a fun experience for the participants.

Such events also become huge hits on the Internet through social sharing or coverage by the event marketing companies. The best results are possible with mass media as the participants tell their family and friends to watch videos, or go somewhere particular. This helps to create entire social media events that can bring limelight to any business. The main reason behind the success of such events is creation of new experiences for common people. They enjoy everything to the brim and can’t wait to share this with others, just because it’s so cool.

Event real time tracking and GPS

You cannot succeed in the field of marketing today without the proper use of technology. GPS and location can prove to be the tools in the hands of the marketers as it ensures participation of targeted cross sections complete with real-time coverage. Even if you are not present in a particular place, you can participate in the event and enjoy the experience. As people share what they see, it helps in building up of community and press around the event, making even small occurrences huge with big and positive implications.

Adding new dimensions

Most of the potentially transformative technologies are intangible and their use is growing constantly. For example, use of projections, augmented reality, and 3-D technology have become quite common at various events and offer natural experiences. When it comes to project demonstrations use of augmented reality can make a big impact on your audience. It no longer appears awkward a.k.a. special effects in Hollywood movies. Even QR codes are becoming acceptable and more natural making them ideal for interactions.

Why Is It Recommended to Hire Marketing Agencies?

An excellent marketing agency would facilitate businesses, small-mid-large to grow more rapidly and relieve the stress for the business owners or entrepreneurs who own some or the other business. Nearly every single business owner wish his or her company to develop – to make more sales, to augment into new or different industry segments, and to merchandise in new ways that helps in gaining high conversion rate and ROI. If you are a businessperson looking to hire a print marketing agency do not forget to gauge research a little before you hire one.

Since hiring an advertising agency, isn’t something to consider joke You must spend some time to get appropriate information about the agencies you decide to work with and what precisely would be the scope of their work. This is indeed a big decision and you must not start a relationship with an agency without researching about them thoroughly. These are a few of the questions you will need to answer to make a decision whether to administer in-house PR and marketing activities or to outsource. However, let’s take a glance at the perks which you can avail by hiring a reputed digital marketing agency.

Why should you hire a specialized marketing agency?

Answers of these questions will help you decide whether partner an advertising agency or not.

Question #1 Do you have any monetary benefits?

The first and the foremost advantage of choosing to hire an agency instead of an in-house team is the fiscal benefit. You bear no workforces expense means so, you are eradicating one of a huge overhead expense that is incurred by additional staff. It becomes a plain sailing for you to pay out a flat fee for certain services provided by marketing agencies. The agency will employ specialists who would be working on your account, and these experts can bring in fruitful results of the marketing plan or campaign.

Question #2 Do you have experience and expertise in-house?

Basically, marketing agencies have deep knowledge of their industry and business verticals and are well- established that a non- marketing graduate might not have. One of the chief benefits of selecting an agency rather than a full-time employee is the matter that a full team would work on your campaign to make sure that your goals are achieved. Every team member has different background and skills which they utilize in your marketing strategy. They would make use of diverse marketing techniques and tactics to magnify your reach into your target market. Furthermore, by letting the marketing agencies perform on your sales strategy, you will have sufficient time to focus on catering the clients already on your list.

Question #3 Do you have the professionalism of an advertising agency?

Let’s accept the truth that marketing is considered amongst one of those professions where all and sundry thinks they can do it. But often fail. If your business is deprived of a skilled marketing expert in-house you are left with only alternative and that is to partner a marketing agency. There are a lot of agencies, but select the one that adheres to a professional code of conduct that will ultimately give you greater peace of mind.

Question #4 Are you more creative than a dedicated marketing agency?

Generally, marketers should have an imaginative & artistic approach and be able to think transcendental. To put it simple, some business persons simply are not adequately ingenious to manage their own marketing strategy. If you are dubious that you cannot wear the creative hat, connect with an agency to wear it for you.

Thus, hiring a marketing agency could be one of the judicious decisions you will ever make. Now, keep your expenses low, manage other activities, and allow specialists to take control of your marketing campaign.

Bad Credit Risks? Funding Options to Consider

There are 28.8 million small businesses in the US according to the US Small Business Administration. You, as a business owner, should know that your credit score is going to play an important role in getting approved for business funding. Of course, good credit will make things easier for you, but if you have bad credit, you’ll have a problem finding funding for your business.

However, bad credit doesn’t mean you have zero chances. You can look for funding opportunities that can help you get your score back on track. Below you can find some ideas that will help you overcome the challenges brought about by your low credit score.

  1. Credit Cards and Bank Loans Aren’t the Only Means of Financing

Business loans, credit cards, and lines of credit account for about 3/4 of financing for new firms, according to the SBA. Studies in the field show that credit card and bank financing represent only 25% of the total funding needs of new businesses. Those who have bad credit can try, e.g., a home equity line of credit, but you’ll be required to put your home on the line.

  1. Turn to Alternative Lenders

According to Biz2Credit, in March 2016, big banks approved 23% of funding requests, institutional lenders approved 62.8%, small banks approved 48.7%, alternative lenders approved 60.7%, and credit unions approved 42% of loan applications. Alternative business loan providers like First American Merchant have become so much popular in recent years. FAM is a reputable business funding provider that offers business loans no credit check. First American Merchant boasts an A+ rating with the BBB and offers exceptional financing opportunities to merchants of any type.

  1. Turn to Your Relatives and Friends

Over 50% of all business owners get financing help from friends and relatives. This is the case when your poor credit score won’t hurt you since your friends and relatives trust you or they think your business is going to be a success. As a rule, the friends and family relationship is also flexible in terms of repayment options and interest rates.

  1. Consider Gifts and Grants

Look for government grant programs. Take the time to research and find programs that are available for your type of business. Healthcare and retail businesses, as well as technology companies in low-income areas usually qualify for grant money. You can also take advantage of gifts from relatives, free office space from former employers, and free services from friends or business associates.

If you have bad credit, it’ll be challenging for you to get approved for business funding from a traditional bank or financial institution. You should look for business funding options for your type of business. Consider applying to alternative lenders that are ready provide your bad credit business with the necessary funds.

Getting New Clients Through Social Media Networking

Content provided by usachatrooms ? then we can help.

Using social media marketing is a very beneficial way to spread the word about your business or promotions that you are running through your business. If done correctly, you will see a major boost in your traffic. Read the following article to learn the best methods of using social media marketing for your business.

Create an open forum in which you allow customers to be part of your creative process. You will be surprised at how well your customer base can help you brainstorm an idea, create the “blueprint”, and lay out the best implementation of the idea. When you have this kind of input coming from your customers, it is safe to assume they will buy when launched.

If you are using social media to promote your product and you have written a blog post, have it posted to your Facebook page as well. This way, everyone that is on your friends list has access to your blog post. The same holds true for other social network sites.

If your blog has grown popular, put up some stats showing your visitors how many others follow your content. Demonstrating your growth through showing the number of Facebook “likes” you’ve received, Twitter followers you’ve accumulated or any awards your site or blog has received is a great way to prove your “social worth.”

You will be more successful if you can come up with new and interesting content. People will share something they believe is worth their time or provokes a pleasant reaction. Look at successful campaigns and identify the type of content that people will want to share with their friends on social networks.

Add a link to your Facebook page or a ‘like’ button with a Facebook feed on your blog or website. You can easily find HTML codes for these in the settings of your Facebook profile. This will allow your visitors to ‘like’ your page and subscribe to your posts without having to look you up on Facebook.

Mention how much progress you’re making on your social media marketing in your postings. Write an article and link to it from Twitter, for example. You’ll reach thousands of eyeballs. Be sure to thank your followers for having a vested interest in you and your work. This sort of article must quickly be shared.

Combine your social media marketing campaign with an email campaign. Add in links to your Twitter and Facebook when you send out emails to try and market to people as much as possible. You can also provide a link to your newsletter registration page to make it easier for people to subscribe.

Get some exposure by organizing a competition on Facebook. You could select a winner randomly among your friends, post trivia questions or have a photo contest related to your products. Make sure you advertise your contest on your website and newsletter: the goal is to get more people to find you on Facebook.

LinkedIn allows you to have three links in your profile. Make good use of this by posting a link to your website and to your blog, and perhaps to your Facebook page or anything you believe deserves more attention. Do not hesitate to change these links if you do not think they are getting enough visits.

Use LinkedIn’s blog feed application to automatically post your blog updates to your LinkedIn page. After the article gets posted, it will show up as updated in the LinkedIN profile. This will help you save time and you should get more exposure by reaching out both to a blogging community and to your LinkedIn friends at the same time.

If you’re familiar with all the various kinds of ads on most social media sites, they usually have eye catching images. The fact that you noticed these ads means that your customers are paying attention to them as well! Use interesting and offbeat images to grab users’ attention. Once they look at your ad, then there is a greater chance they will visit your site.

Use Facebook to run a special promotion or a competition. Everyone loves winning something, so your followers are sure to get involved. Whether you offer a free product, a special high-amount coupon or a big or small prize, it will get people more actively involved with your Facebook page. It also builds goodwill with your customer base.

If you offer existing followers discounts and coupons for your products, it will entice new people to become your followers, too. Your readers and customers will feel special, like exclusive club members, when you give them access to deals that other people can’t get, which could reward you with higher sales.

Now that you have some basic information about making social media marketing work for you, put that information to work for you. Keep each tip in mind as you begin to develop your marketing plan to be sure that you are going to see the best results possible from your efforts.

Credit Card Processing for the Precious Metal Startup

In three years, Tarek Saab built a $180 million a year business buying and selling gold and silver. His startup, Texas Precious Metals, offered existing gold and silver investors a sophisticated ecommerce and payments platform and real-time access to other precious metals. It is now one of the fastest growing companies in the industry.

It goes without saying that gold and silver have been recognized as valuable since the beginning of time. Precious metals today still have a place in investor’s portfolios. That being said, it doesn’t come as a surprise that many entrepreneurs are attracted to this industry.

2017 Industry Forecast

  • Gold – Gold prices have continued to improve from the near-term lows in 2015. Experts are predicting prices will stay under $1,600 per ounce through 2017.
  • Silver – Silver prices have been under pressure from demand in the developing world and unfavorable business cycles. Even so, the expectation is that they will continue to trade within their recent $16-$18 per ounce price range.
  • Platinum – More encouraging, platinum appears to be positioned for a favorable year in 2017. Thanks to some central banks and sovereign wealth funds revealing their intentions to up platinum and gold investments (hedging against equity market volatility).
  • Palladium – Not as well-known as other precious metals, it still plays a key role in a variety of industrial parts and equipment and jewelry. Forecasters have shared that palladium prices will be stronger than silver this year.

Risky Industry

While lucrative, the precious metal industry is considered risky by many providers. Entrepreneurs seeking credit card processing capabilities often encounter problems when trying to secure merchant services. The industry instability, war or political crises and inflation concerns are among the many reasons why providers are hesitant to work with these merchants.

Without a merchant account, businesses are unable to accept and process ecommerce transactions. Merchant accounts provide safe and secure credit card processing options. Many of these entrepreneurs spend countless hours compiling financials, filling out the lengthy application and wait week (even months) to hear a response, only to find out they’ve been declined.

An alternative provider like – like high risk specialist eMerchantBroker – offers merchant accounts specifically tailored to the needs of each industry it works with. If your trying to launch a business in this industry, EMB offers secure credit card processing for precious metal merchants. Unlike a traditional provider, high risk providers have experience in dealing with this business type. You can also take advantage of business funding options and chargeback protection programs. Setting up your business venture doesn’t have to be complicated and time consuming; you can have your merchant account setup in as little as 24 hours.

 

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What You Should Learn About Content Marketing

The public and media content which is shared to the people through websites and network tools is the main goal of content marketing. The consequence of promoting the content marketing is the higher chance of traffic to a website whereby you could eventually benefit from for sure. You may access important information through the popular forms of text, stories, case studies, videos, and other documents.

It all started in 1996 when everyone was surprised as the new term content marketing had earned so much popularity. It is a historical moment when John Foppedahl speaks about the term in a conference held at the American Society for Newspapers Editors. The journey goes on with so many followers expressing their opinions that content marketing is indeed a smart way of accessing information necessary for your own undertaking. Let the content marketing be specialized and improved as the modern technology enters the door for success.

Content marketing goes along with the trend as it is used as a marketing strategy to attain ownership than a lease.

There are some challenges that will let you will down whenever you are planning to strike your strategy. When there are problems, there are also remedies to combat such so the firm or an organization must be very vigilant when it comes to their strategic preparation. Some of the problems that will block your way to your fate are the insufficient sources, tough competition, trend settings, and paid promotions.

Making a content will always be an easy task than spending your time creating a high quality standard of content. One must have a credibility when writing a high quality content or information so you must have been a professional or degree holder to create one. Small businesses treat content writing as a simple job so other marketing efforts can be totally be checked without pressure.

Making sure that you are addressing some factors or considerations are prerequisite towards the creation of a great piece or content. It is always hard to proceed with your goals in content marketing when time always blocks your way first. Second factor is the budget where most businesses always suffer so they usually end up with a less-quality content as they cannot hire professionals.

Letting your business be acknowledge outside the country, blogging it would possibly earn attraction from the public.

The challenges will always subside and will mark as a task for the companies to cope and endure as well. The extremity of the problems may truly be felt when the writer needs time and resources to create the necessary content or information.

The competition is necessary to make sure that the content be ready and prepared to be scrutinized by the high-end readers. Writing an imaginative content with consistency will be a mark of the birth of a progressive marketing strategy.

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Things to Consider When Hiring a Marketing Agency

There are numerous content marketing agencies today. Accordingly, choosing the right agency can be quite daunting for most people. When hiring a marketing agency, a person should follow some guidelines. The fist port of call for the client is assessing the strategic capabilities of the content marketing company. The prospective marketing agency should always adopt a consistent approach. It is also important to ensure that the agency uses a strong methodology. One of the most important steps for marketing agency is to have a clear methodology. The client has to ensure that the agency has a good track record of helping clients.

The case studies of the agency should be analyzed by the client. The case studies of the agency will make it possible for the client to know what to expect. The customer should also consider the approach of the content marketing agency. By hiring such an agency, the business owner should be able to reach more clients. The mission of the content marketing agency should also be considered by the client. Helping the clients meet business goals should be the core mandate of the content marketing company. Before hiring the agency, it is crucial to ensure that they have the right tools to conduct their duties.

When the agency has the right resources, it will be much easier for them to succeed. Unless the actions of the marketing agency are backed by data, it should not be hired. The client has to clearly understand how a particular agency measures their success. The company selected should enable the client to realize a higher return on investment. The client should not always expect immediate results after hiring a content marketing agency. For the promised results to be realized, some time might be required. When assessing the performance of the agency, various metrics can be used.

The client has to consider the number of leads that the marketing agency achieves. Helping the business to attain higher traffic is the ultimate duty of the marketing agency. Enhancing the social engagement of the business is essential for the agency. By becoming better at engaging with customers, it will be much easier to improve performance of the business. The people working for the content marketing agency should be skilled. Experience is very important for the employees of the content marketing agency.

The employees working for the agency should have the right training. For the agency to perform their functions; a programmer is essential. For the business to succeed, a website will be needed. It is not advisable to hire a marketing agency that does not have a graphic designer. A copywriter is also is also essential for the content marketing agency.

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Things to Consider When Choosing Your Digital Marketing Consultant

Looking for a digital marketing consultant is a task that many businesses have not found so easy to do. Although there are so many companies that offer the service, a clear distinction between a good and a bad one must be set, so your business can make an intelligent choice among options. Below, you will find some guiding ideas that are put together, so you will come to understand how to find and choose the best and the right digital marketing consultant for your business.

1. Practical Field Experience

Experience is something that can tell you if your consultant has the capacity of helping you, so it must be one of the very few things that you need to look for in one. It is senseless to hire a very expert and intelligent consultant who does not have massive familiarity with the kind of business that you are running. Someone who is unfamiliar with the business that you do can find it difficult to understand your needs and figure out the right marketing strategies to apply. The work of a marketing consultant is of a critical nature and any marketing strategy must be very well pondered on and picked to the intent of providing actual results to the business.

2. Good Digital Potential

In the competitive industry, it is wise to choose a consultant who comes with rapid digital expertise. Be sure that the person you hire as at least knowledge in marketing campaigns like social media, search engine optimization and PPC. These strategies are not, however, a must for your business. Nevertheless, a consultant who possesses good knowledge with the strategies displays a much reliable and potent character which is needful in coming up with the change and growth that you are expecting for your own firm.

3. Check the Website Copy

The heart of every website, regardless of the kind, is the content. No type of animation and flashy images can compare with the role that copy and content can play in your website as far as selling and attracting customers are concerned. It is therefore necessary that you go for the marketing consultant that comes with an impressive copywriting skills, especially one that can come up with sales pages that are attractive and compelling before prospective customers. Check the consultant’s website to check and confirm his content writing skills. Check if his website’s content is aligned to the problems and issues faced by customers. Check if it speaks clearly about the benefits that customers can get from the use of their services. Lastly, do check if the content is persuasive enough to make you decide to use their services.

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Ways to Make Money on the Internet

Everyone can access the internet and this is also used in daily jobs, school and others. The world wide web can be a great option for making money when one knows how. Depending on your interests, there are so many ways that you will be able to make money online and here are seven easy ways that you can do so for you to have an online business or have other ways to make money online.

You can surely make money if you are going to make your own products. Laptops, tablets and desktops are very user-friendly and its is quite an easy way for any person to write their own eBook and this would sell such online at eBay or Amazon or through your own website. The prices don’t have to be extortionate and they are just enough to generate an income for you while the actual product creation costs nothing but just your time.

Also an easy way that you can make money is by affiliate marketing. This is one process where you can come up with a website or advertisement online to promote the products of other people, attract the visitors and also make them click on the advertisement or the website. When someone buys a product after the referral, then this is linked to your account and the owner would have to pay a commission to you for the sale you have made.

You can also go for eBay trading if you wan to make money. Through identifying a popular and selling product, finding a supplier or wholesaler of such product at a discounted cost for bulk buying, then advertising the product on eBay, you may start your own eBay shop and sell at a good mark-up price and make a good profit too.

You will also find it a great option to sell handmade products. If you like jewelry-making, pottery and other things, then you can come up with a website and take some photos of such products and have them uploaded onto the website and then add a PayPal button and have them sold online.

Also an excellent thing that you can do is to write blog posts and reviews. The articles writers and bloggers could pay you to add reviews, comments and when you respond to different posts in order to promote their sites. At the same time, there are many websites that provide money to review, type, edit or carry out data entry online. You can find so many places where the editors as well as the writers can be connected for proofreading and other tasks that are advertised.

When you love writing, then you can also go for article writing jobs. There are lots of sites where you will be able to write articles on the subject that you like to write about. Through this, you can be paid per article or on an hourly basis.

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How To Make Your Direct Marketing A Success

In the year 2012, there is an estimated $2.05 trillion sales coming from direct marketing. In the year 2013, that data constitutes the 8.7% of the total GDP. Key factors in achieving this value must be considered. The stiff completion in direct marketing is always present that why it very important to know that your message should be heard across. Effectively and efficiency is important that is why you should repeatedly voice out your message. Direct marketing as a tool can be very effective if used properly in order to optimize the budget at hand.

A number of elements should be considered for making the sales message compelling. A successful sales letter should have three components and that is relevance, success, and compelling news. A marketing content should be able to grab attention, show uniqueness and builds trust within your market. Telling your prospects what’s in it for them, making you solution the superior one, and letting your clients sell the products for you are the three main elements in making your marketing contents effective.

In order to attract your prospects attention, follow up on you leads. Following up is crucial because the vital leads may be lost. making the next move is vital that is why it is very important to follow up your leads always. Offering free demos on your products and services can be a form of follow up. It is important that you make sure that your product or service will look better than the competition.

Make sure that you promote your brand. One of the edges that you can have over the competition is having your very own brand. Branding can put your products in a favorable position. The branding can also give you pricing and distribute powers. That is why it is very important to brand your products.

Make sure that you nurture new customer relationship. If you have a business, a long term relationship with customers is very important. The bottom line is repeat customers generate more sales and profits.

Change your marketing strategy every now and then. Your budget is important, in order for you to optimize it, mix your online and offline marketing strategies. One method alone cannot bring you the success that you want. Used different styles of marketing strategy for you to get the right mix. Getting the right mix of marketing strategies can create a multiplier effect which in turn can make you achieve the sales that you want in a simpler ad faster fashion.

Direct marketing nowadays is being overshadowed by inbound marketing. The a huge portion of the sales is still attributed to direct marketing. Examining and realigning your marketing strategy is very important.

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Certain Things to Ask Yourself Before Choosing A Video Production Company In Nashville

If producing an online video is an integral part of your latest marketing strategy, one of the hardest decisions you have to make is choosing who you’re going to hire to do the job for you. And there are literally tons of video production companies out there, it will definitely take some time for you to find the perfect fit.

Instinctively, you may want to watch a few sample videos to help you decide, but what you need to do instead is thoughtfully consider which video production company is likely to compel you to work with. Surely, video production quality is important, but so are communication, creativity, and timeliness. The last thing you want to happen is for you to make a big investment involving both your time and money, only to end up with a finished product that doesn’t reflect your brand or tell your story exactly as you want it to be. While no one else can find the perfect fit for you, this article can help drive you in the right direction. Listed below are some simple questions you have to ask yourself so you’re assured of making the right choice.

1. Do they care enough about my company?

Never make a decision without talking to someone who represents their company. In a matter of minutes, talking to them will give you an idea whether or not they truly care about you and your business.

Do they ask relevant and specific questions to learn more about you and your company? Do you feel like they are interested enough to know more about what it is you do exactly? Make sure you only work with a company who is passionate and invested on making your video a success.

2. Are they creative enough?

There are so many companies that sticks to the ‘same old thing’ and of course you don’t want that. So find one that strives to create a video that can truly stand out.

3. Do they offer the right price?

Video production can be quite pricey. But most often than not, you get what you pay for – so it’s best to make sure you go with a company that can do it right.

4. Will the video fit my target market?

This is a very important question to consider because it’s necessary for you to work with a video production company which possess the same vision and mission as you do – that way, they can best represent you and your own business.

In conclusion, by pondering on these questions before choosing a video production company, you will be able to save more time and money – lessening your frustration.

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